This is a real simple way of remembering what is important in direct-mail marketing:
- The Market
- The Message
- The Mailing List
Know who you are marketing to and what you are offering to them based upon what they need. Knowing the market and its preferences makes the rest easier.
Define your message by your audience, then stay on message. Being clear about who you are, what you do and how you do it will help your suspects, prospects and clients get to know you and continue to do business with you.
Knowing who is on your list and how closely it resembles your target audience is critical. Sending your information to the wrong audience doesn't do much good for either of you.
This post of generated after reading this article by Janet Attard on the Business Know-How site.
The Executive Pressman
