The US Postal Service is offering just that.
“Every Door Direct Mail (EDDM) is a special program offered by the US Postal Service,” Tom Sadler said. “With our expertise in direct-mail marketing, it is only natural that we offer this service for our clients,” he said.
Tom is marketing director for Executive Press, a North Texas based printing and direct-mail company and a preferred provider of EDDM.
“When 79% of consumers find reading mail more convenient than going on line, that’s something,” Tom said. “Add to that that 58% of households with incomes over $65K purchased from direct mail in 2009 and you have a significant channel by which to reach your customers.”
Every Door Direct Mail is possible because the Post Office does just that: deliver to every door in a given ZIP Code. They do it because it is their charged mission. Being able to target consumers is at the heart of every business’ marketing efforts.
With the advent of EDDM from the USPS, companies in the business-to-consumer (B-to-C) space have a tremendous advantage in getting their word out via direct mail. So, why use EDDM?
• No postage permit required.
• No mailing lists to purchase.
• No more trips to the Post Office.
• The USPS rate of 14.5 cents applies.
To learn more about EDDM and direct mail, call Tom or one of his associates at Executive Press at 214-217-7000.
The Executive Pressman
