Green Printing and Fulfilment in Dallas

Merry Christmas

Client Spotlight: Employee Solutions

How well do you really know your clients? Take the time to read about one of Executive Press' unique customers   Employee Solutions is a full service staffing firm specializing in temporary to hire, long term temporary staffing, and payrolling needs. They seek out clients that are looking for staff on a probationary hire or long term hire program, and are willing to partner with them in providing a working environment that is conducive to the retention of high quality employees. Employee Solutions began operations in January of 1997 as a single location in Farmers Branch, Texas. This office started with no clients or applicants, but with the hard work and dedication of their people, and the loyalty of their clients, Employee Solutions quickly grew into one of the largest staffing companies in the Dallas-Fort Worth area as well as one of the fastest growing in the nation. One of the biggest reasons for their success is due to their unique approach to serving their clients. They understand that their clients' needs vary from company to company, and for that reason, they customize their service to best suit each operation. Recruiting, placement and administrative management are all tailored in a way that best fits the hiring needs of each individual company. This specialized approach allows their operation to become more of a partner to their clients, rather than just a staffing vendor.    Employee Solutions 6404 International Parkway Suite 1350 Plano, TX 75093 (214) 420-8367  www.employeesolutions.com

Disadvantages of using an Internet Printer

Imagine if you could reach every door of consumers in a specific ZIP Code. Would you do it?

The US Postal Service is offering just that.

“Every Door Direct Mail (EDDM) is a special program offered by the US Postal Service,” Tom Sadler said. “With our expertise in direct-mail marketing, it is only natural that we offer this service for our clients,” he said.

Tom is marketing director for Executive Press, a North Texas based printing and direct-mail company and a preferred provider of EDDM.

“When 79% of consumers find reading mail more convenient than going on line, that’s something,” Tom said. “Add to that that 58% of households with incomes over $65K purchased from direct mail in 2009 and you have a significant channel by which to reach your customers.”

Every Door Direct Mail is possible because the Post Office does just that: deliver to every door in a given ZIP Code. They do it because it is their charged mission. Being able to target consumers is at the heart of every business’ marketing efforts.

With the advent of EDDM from the USPS, companies in the business-to-consumer (B-to-C) space have a tremendous advantage in getting their word out via direct mail. So, why use EDDM?
• No postage permit required.
• No mailing lists to purchase.
• No more trips to the Post Office.
• The USPS rate of 14.5 cents applies.

To learn more about EDDM and direct mail, call Tom or one of his associates at Executive Press at 214-217-7000.

The Executive Pressman

Digital versus Offset

What's the difference between digital printing and offset printing?  Well, besides being done on different machines, the processes are quite different.  However, digital quality seems to be catching up.

"Recently I showed a client two samples of printing done using the two processes," Jennifer Beaty said. "He really had a hard time telling the difference between the two."

Jennifer is the managing partner of Executive Press, a full-service printing and direct-mail company based in Richardson, Texas. Executive Press provides both digital and offset services to their customers.

"We really have both processes because they are needed in different situations," Jennifer continued.  "smaller quantities and tighter deadlines are a better fit for digital and larger format and special treatments, such as full-bleed covers, are better when done on an offset press."

While the final products are produced on different machines, the design and file preparation is becoming more alike.  As we talked about in an earlier post, digital computer files are now used to produce plates for offset presses.  In the digital printing version, files go straight to the digital press for production.

A short list of reasons to use offset printing:

• When colors of inks have to match another project.
• Oversized or full-bleed projects like a folder or special cover.
• Large runs of the final product, usually over 1,000 copies.

A similar list for digitally printed projects:

• Shorter runs (as few as 10).
• Short deadlines and quick turnaround.
• When similar projects have also been done digitally so as to match one another.

For more information on when and how to choose digital versus offset printing, please call Jennifer or the team at Executive Press at 214-217-7000 or visit their website.

The Executive Pressman

The People Who Work Here: Sherry Valentine, Pre-Press Manager

She makes it all look so easy. But when you are experienced and have seen the sea change in the printing industry as Sherry Valentine has seen it, then you know how to adapt and change.

 “The process known as ‘prepress” has changed significantly since I first started in the printing industry in the 1980s,” Sherry said. “But having something that not only saves me time, but saves the environment, that’s a real plus,” she said.

The something Sherry is talking about is the newest piece of equipment in Executive Press’ printing process, a Heidelberg Suprasetter. Executive Press is a full-service printing company based in Richardson, Texas, and has been in business these past 30 years.

Sherry is also the operator of the Canon digital press. So, she not only understands the traditional printing process, she gets the digital systems as well.

“A real plus to having me on the digital press,” Sherry said,” is that I can identify color and quality pretty readily because of my offset experience.”

Sherry has been a part of Executive Press since 2000 and in the printing industry since the mid 1980s. Married to a pressman, Sherry grew up in the industry. But her expertise is in prepress and the process.

 “From capturing or creating a file to proofing to making plates, I’ve done it all,” Sherry said. “I started out stripping negatives but that process is now not only easier and faster, it’s cleaner, too.”

Sherry is mom to two sons and attended Ball State University in Muncie, Indiana.

You can reach Sherry and the rest of the Executive Press team at 214-217-7000 or at their website.