Proofing made easy: being clear

We've all done it: reviewed that design or document and when the final product came--there was an error of some kind.

You can beat this--easily. Here are a few simple rules:

• Keep a markup copy of the document you sent to the printer or designer for reference to the next version.
• Proof each change in detail--read the line backward, it helps you see the change better.
• Do an overall scan of the page and document--especially headlines and photos.
• Most printers and designers not only give you a place to initial, they will give you a checklist of what to look for. Follow it.
• Look for your typical typos--"teh" for "the" is pretty common.
• If you don't know color or PMS or CYMK standards, ask. Your printer will be more than happy to help you.
• Note page count, numbers and bindery.

A few simple rules will result in a more complete and satisfying document.

The Executive