Newsletters--electronic and printed

Reaching out to your constituents--clients, prospects and suspects--is critical in today's business environment. that's pretty obvious.

While many companies are leaning on social media to make contact, most are forgetting the personalization and the directness of newsletters. While social media is an outreach, it is more "broadcast" in nature. Couple that with a directed outreach of a newsletter and you are building rapport and a connection with your audience.

Electronic newsletters are good in that they land on your target's computer desktop or phone in box. Good information shared quickly makes you memorable.

For a more traditional audience or to supplement the electronic and broadcast outreach, a paper newsletter distributed via U.S. Mail is every workable, affordable and effective. Studies show they are still widely read.

The bottom line is that you should consider a targeted outreach via newsletter to your constituents as a part of your marketing mix.

The Executive Pressman