It is almost the end-of-the-year holiday season. Time to be thinking about Christmas Cards.
Whether you send out customized or off-the-shelf cards, send them to business associates or friends or family, cards mean a lot at this time of year. In business, they help you keep in touch with your clients and prospects by letting them know you are thinking about them.
Some rules of thumb when it comes to cards:
- Consider a custom card. Your contacts are less likely to find it in a store or receive it from someone else. You are more likely to be remembered as well.
- Sign your cards personally. If you have a large number of cards, this could be an issue. You might consider dividing up the list between your colleagues in the office to make it more manageable as personal.
- Do it in a timely fashion. Aim to have them arrive two weeks to 10 days before the actual holiday so that they can enjoy the card as well as be able to respond. Cards that arrive in January will be remembered but for possibly the wrong reasons.
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