Before you embark on that direct mail project too far, make sure you have the right elements in place to make the program a success. Here is a short list of things to consider as you devise your strategy:
- Are your lists in order?
- Are they correct?
- Are their duplicates?
- Is the list matched to the offer you are making with the mailing?
- Can you monitor the results?
- Do you know what works and what doesn't in terms of design and copy (message)?
Thanks to our friends at Frugal Marketing dot com for the ideas presented here. Here's the whole story (http://www.frugalmarketing.com/dtb/directmail.shtml)
The Executive Pressman
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