Your new brochure just came back from the printer.
And there is an error!
Hmmmm. What happened? Well, maybe an assumption was made. These can come at different steps in the process or for different reason? Did you assign or assume that someone was going to:
- Approve the bid?
- Sign off the basic design?
- Approve the copy before it was sent to the designer?
- Read the copy?
- Approve the illustrations or photos?
- Be at the press check?
- Inspect the final delivery?
These are basic things, but when there are assumptions made, then ink can be spilled needlessly.
Don't assume anything.
The Executive Pressman
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