Making Premiums Work for You

There are any number of ways to get visibility for your company. One of the most direct is using premiums or branded giveaways.

But simple it is not.

"We work with a number of premium suppliers here in the North Texas area," Jennifer Beaty said. Jennifer is the managing partner of Executive Press, a marketing and printing company based in Richardson, Texas. "They all tell us the same thing: you get remembered by being in front of people each and every day."

Premiums include the typical pens, shirts and hats. But they can be more than that.

"We provided reflective stickers for breaker boxes," Whitey Thomas of WT Promotions said. "That way when the lights go out, the customer knows who to call."

Even in the usual places your items need to be branded.

"I want my customer's names in front of their clients every day," Judy Smith of Promo Pizazz said. "It's all about repetition."

Key things to look for in promotional items:

• Are they useful to the client?
• Is the brand name prominent?
• Is it durable and lasting?
• Will the client comment on it?
• Is it integrated into a larger program? That is, does it fit a theme or is it tied to your company somehow?
  

"The best promo items are the ones your client thanks you for later," Jennifer continued. "Whether it is a useful or fun item, it has to be memorable."

For more ideas or to reach Jennifer or one of her North Dallas Chamber (NDCC) colleagues, call 214-217-7000.

The Executive Pressman