Getting call backs from your marketing efforts is the name of the game. So is being "green."
"Originally WaterMax used a tri-fold color brochure printed on 30-pound paper because it was inexpensive," Spencer Matthews of WaterMax told us recently. "Executive Press suggested a larger brochure with a heavier card stock. We NEVER received a call back from our first brochure. But now, we get them all the time."
That attention to detail won Spencer over to Executive Press. His company, WaterMax, produces water-saving products for the construction and agriculture industries. Spencer is the chief marketing officer for the company.
"People even pass the brochures on to others we never had the opportunity to meet," Spencer added.
The green aspect of both businesses was a plus as well.
"Being a green company ourselves, it only makes sense for us to have a green printer," Spencer said. "It’s actually cheaper for us to go green with Executive Press than it was to print with our old printer."
For more information on how working with a green printer who also understands effective marketing, call Executive press at 214-217-7000.
The Executive Pressman
No comments:
Post a Comment