Choosing Paper

Choosing the right paper makes all the difference in the world when it comes to the appearance and acceptance of your printed piece.

"Consider that the touch and feel of your brochure is a first impression just as much as the color and size of the item," Jennifer Beaty said. Jennifer is a principal in the Executive Press.

"When it comes to paper, we consider the choice as much as we do the ink color and design," Jennifer continued. "If we've done the design, then we've chosen the paper based upon how it fits the rest of the design. If we aren't the designers, then we work closely with the outside designer to ensure the finished product looks and feels the way they envisioned it would be," she said.

Based in Richardson, Texas, Executive Press is a leading provider of printing and printeing related services, mailing and distribution services.

When choosing paper, consider some if not all of teh following:

• Weight.
• Color.
• Surface finish.
• Texture.
• Adaptability to ink.
• Final use.

Papers come in many weights, usually measure in pounds (lb). A 100 lb stock is heavier than a 50 lb stock, for example. The weight is based upon the weight of a specific number of pages of a certain size.

Color is usually white. Ink will be used to change the look of the paper based upon the final design. Colored papers are usually used in office situations and not in custom printing jobs.

Coated, uncoated, coated one side are all considerations for the surface of the piece. Will you be writing on it? Will it have to be folded?

Some coated stocks are resistant to certain inks and some specialty inks dry from the top down to the paper and some from the paper up.

Will teh final piece be a brochure or a mailer? Will it be kept in a file or used daily?

Lots of considerations, so consult a professional. For more information, contact Jennifer or any member of her team at Executive Press at 214-217-7000.

The Executive Pressman

Using Soy Inks

Using soy inks is a part of being a green printer and being FSC certified.

What are soy inks and how are they made?
Instead of being made from petroleum, soy inks use a base of soybean oil. The soybean oil is refined and blended with pigments, waxes and resins. Using soy inks makes it easier to recycle the paper printed with soy inks.

Why use soy inks?
To be environmental friendly and supportive of our environment. The manufacture, use and disposal of soy inks do little, if any, harm to the environment. Since soybean oil is naturally cleaner than petroleum inks, the colors are brighter. Images printed with soy inks are sharper, studies show. While they can be used in most applications, they take longer to dry. But that tradeoff is minimal considering the advantages of image quality and cost.

When did soy inks take over?
Since the late 1980s, newspapers began using soy-based inks to save money (over expensive petroleum-based inks) and to give them sharper, cleaner images. In 2004, over 95% of newspapers in the US used soy-based inks.

Who uses soy inks?
Printers and suppliers who are either FSC certified or environmentally friendly or conscious, use soy-based inks and printing products. Plus anybody who wants to save money.

How do you make sure soy inks are used?
Ask your printer if they use soy inks. Or specify them when you place an order. Or ask your designer to specify soy inks.

The use of soy ink is so pervasive and become such an industry standard that the National Soy Ink Information Center (established in 1993) was closed in 2004. Soy ink use is now regulated by the National Soybean Council.

The Executive