We're going to review design terminology periodically in this space. Here are five terms to think about as you choose and work with a designer.
Bleed--when an image extends beyond the margins or the page itself.
Body Text--the central text or copy in a brochure, book, catalogue or printed collateral piece.
Descender--the letters y, g, j, p and q (in lower case), named so because their "tails" descend below the line they are written or printed on.
DPI--dots per inch, a measurement of definition of a digital image. Typical DPIs are 300, 600 or 1200. Usually measured at the full size of the image.
Greeking--dummy type used as a placeholder in an initial or draft design.
Those are today's five. Questions?
The Executive
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