Today's 5 Design Terms

We're going to review design terminology periodically in this space. Here are five terms to think about as you choose and work with a designer.

Bleed--when an image extends beyond the margins or the page itself.

Body Text--the central text or copy in a brochure, book, catalogue or printed collateral piece.

Descender--the letters y, g, j, p and q (in lower case), named so because their "tails" descend below the line they are written or printed on.

DPI--dots per inch, a measurement of definition of a digital image. Typical DPIs are 300, 600 or 1200. Usually measured at the full size of the image.

Greeking--dummy type used as a placeholder in an initial or draft design.

Those are today's five. Questions?

The Executive