Friday, February 18, 2011

Positive First Impressions: Building Your Brand


A first impression is always the best impression--or at least a lasting one. Some things to consider as you build your business and along with it your brand:

  • Does everybody in your company have the same design and style of business card?
  • Do you all know the key messages you are expected to deliver when talking about the company?
  • Does everybody have or know an "elevator speech"?
  • Does the receptionist (the "director of first impressions") answer the phone in a consistent fashion?
  • When your prospects or clients come to your website to they see the same image or have the same impression as when they come to your office or meet your representatives?
  • Do all your media (web page, brochures, offices, trade show booths, ads) have the same branding (logos, colors, messages)?

Thinking and inventorying these items will go a long way toward to building your brand in a positive way from the first impression. And don't forget to act on that list!

The Executive Pressman

www.executivepress.com

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