Brand Brand Brand!

We hear the word all the time: Brand.

What exactly is it?

1. A logo?
2. A typeface?
3. Actions and words?
4. All of the above?
5. None of the above?

Well, it is parts of 4 and 5. Really. There are the elements of brand and then there is the image of brand. There is also the brand promise.

Wikipedia defines brand as a "the identity of a specific product, service or business."
Do you know your brand or brand identity? Are you:

• Consistent in its use?
• Clear in its appearance and identity?
• Able to articulate the promise of your brand?

Look at how others define and use their brands. Talk with marketing professionals and other known experts if you aren't clear. Reach out to your network to get the best ideas and then apply them to your business plans and objectives.

Consult with us at Executive Press. We can help you define and implement your brand.

The Executive Pressman