Choosing a Valued Marketing Partner: Ovation Health & Life Services

We are very fortunate to have the clients we have. We appreciate them for choosing to do business with us and we appreciate their challenges as well.

Daniel LaBroad, President, Ovation Health & Life Services, Inc., is one of our key customers. When Daniel was in the process of branding his company, he was looking for just the right partner to help.

“A company is only as good as it’s brand. Ovation has spent lots of time and money creating and managing our image," Daniel said.

Ovation Health & Life Services provides and manages benefit programs for businesses and public sector groups.

"Recently, our media firm created a high-quality print piece that is now the center of our marketing," Daniel continued. "After several interviews, we chose Executive Press to handle the printing of our marketing collateral."

"This was a large expense for us, and I was nervous, Daniel said. "Executive Press did an outstanding job throughout the entire process by communicating constantly, offering suggestions, and giving us a high quality product. They put all my concerns at ease."

Ovation now uses Executive Press for all of their printing needs including their client benefit books and event fliers.

"Executive Press is a great business partner. We highly recommend them," Daniel said.
The Executive Pressman

Brand Brand Brand!

We hear the word all the time: Brand.

What exactly is it?

1. A logo?
2. A typeface?
3. Actions and words?
4. All of the above?
5. None of the above?

Well, it is parts of 4 and 5. Really. There are the elements of brand and then there is the image of brand. There is also the brand promise.

Wikipedia defines brand as a "the identity of a specific product, service or business."
Do you know your brand or brand identity? Are you:

• Consistent in its use?
• Clear in its appearance and identity?
• Able to articulate the promise of your brand?

Look at how others define and use their brands. Talk with marketing professionals and other known experts if you aren't clear. Reach out to your network to get the best ideas and then apply them to your business plans and objectives.

Consult with us at Executive Press. We can help you define and implement your brand.

The Executive Pressman