Choosing a Valued Marketing Partner: Ovation Health & Life Services

We are very fortunate to have the clients we have. We appreciate them for choosing to do business with us and we appreciate their challenges as well.

Daniel LaBroad, President, Ovation Health & Life Services, Inc., is one of our key customers. When Daniel was in the process of branding his company, he was looking for just the right partner to help.

“A company is only as good as it’s brand. Ovation has spent lots of time and money creating and managing our image," Daniel said.

Ovation Health & Life Services provides and manages benefit programs for businesses and public sector groups.

"Recently, our media firm created a high-quality print piece that is now the center of our marketing," Daniel continued. "After several interviews, we chose Executive Press to handle the printing of our marketing collateral."

"This was a large expense for us, and I was nervous, Daniel said. "Executive Press did an outstanding job throughout the entire process by communicating constantly, offering suggestions, and giving us a high quality product. They put all my concerns at ease."

Ovation now uses Executive Press for all of their printing needs including their client benefit books and event fliers.

"Executive Press is a great business partner. We highly recommend them," Daniel said.
The Executive Pressman

The Value of of a Good First Impression

You’ve heard it before. You never have a second chance to make a first impression.

Think about the first time you did business with a company. If you had a bad experience, you may not give them another chance. What impression does your business give? Here are some tips to leave the right first impression with your customers.

• Consistency. Whether it is with your marketing materials, your physical location or your employees’ appearance and service, you need to send a consistent message.
• Employees. You aren’t the only one that works with your customers. So it’s important to train your employees to give the same level of service you would give.
  
• Get feedback. Want to truly know if you are making a good first impression? Then ask your customers for their opinion.
  

If you want to portray a professional image you need to look at these important details and approaches. For more information and for help in making a good first impression, please visit www.executivepress.com.
The Executive Pressman

Brand consistency

Your brand is more than a logo. However, being consistent within your image and brand does extend to your logo and daily image creating items. This list includes:

1. Business cards
2. Letterhead
3. Collateral or website

Anything that you put out these items should project who you are from one platform or medium to the next. When devising or ordering each of the above items consider:

• Typeface
• Color of ink
• Type of paper stock
• Position of elements on the page or card
• Spelling and use of catch phrases

Use a designer if you can. A good printer or freelance designer in your area can help with the layout and production of these importnat tools.

The Executive