CMYK versus Spot Color

Knowing how a file is produced helps you decide how it ultimately has to be printed. Knowing and understanding the difference between CMYK files and two-color files is important.

Recently, we had a print job come up with this difference.  Heather Hunt, project estimator at Executive Press, came to our rescue.

"While there are many advantages to both of the processes, the biggest difference is in the final color,"Heather explained. "While CMYK uses multiple colors to achieve the finished result, many times it is not an exact match," she said.

In a nutshell, CMYK uses a combination of cyan, magenta, yellow and black to make up the final design colors.  Two-color or duotone process uses one color (usually a customized ink color) and black to match the main color exactly.

"Many times we will encourage our customers to go with the duotone option," Heather continued. "It is lower cost, both initially and in the long run, and it is easier to set up and the inks usually match exactly.  However, photos and other detailed features usually suffer," Heather said.

Having a printing partner who knows the difference in how a file is produced and being able to print that file is critical.  Executive Press has the capability to understand and counsel with their clients on what to choose and which direction to go.

For more information, contact Executive Press at 214-217-7000.

The Executive Pressman

Choosing a Valued Marketing Partner: Ovation Health & Life Services

We are very fortunate to have the clients we have. We appreciate them for choosing to do business with us and we appreciate their challenges as well.

Daniel LaBroad, President, Ovation Health & Life Services, Inc., is one of our key customers. When Daniel was in the process of branding his company, he was looking for just the right partner to help.

“A company is only as good as it’s brand. Ovation has spent lots of time and money creating and managing our image," Daniel said.

Ovation Health & Life Services provides and manages benefit programs for businesses and public sector groups.

"Recently, our media firm created a high-quality print piece that is now the center of our marketing," Daniel continued. "After several interviews, we chose Executive Press to handle the printing of our marketing collateral."

"This was a large expense for us, and I was nervous, Daniel said. "Executive Press did an outstanding job throughout the entire process by communicating constantly, offering suggestions, and giving us a high quality product. They put all my concerns at ease."

Ovation now uses Executive Press for all of their printing needs including their client benefit books and event fliers.

"Executive Press is a great business partner. We highly recommend them," Daniel said.
The Executive Pressman