CMYK versus Spot Color

Knowing how a file is produced helps you decide how it ultimately has to be printed. Knowing and understanding the difference between CMYK files and two-color files is important.

Recently, we had a print job come up with this difference.  Heather Hunt, project estimator at Executive Press, came to our rescue.

"While there are many advantages to both of the processes, the biggest difference is in the final color,"Heather explained. "While CMYK uses multiple colors to achieve the finished result, many times it is not an exact match," she said.

In a nutshell, CMYK uses a combination of cyan, magenta, yellow and black to make up the final design colors.  Two-color or duotone process uses one color (usually a customized ink color) and black to match the main color exactly.

"Many times we will encourage our customers to go with the duotone option," Heather continued. "It is lower cost, both initially and in the long run, and it is easier to set up and the inks usually match exactly.  However, photos and other detailed features usually suffer," Heather said.

Having a printing partner who knows the difference in how a file is produced and being able to print that file is critical.  Executive Press has the capability to understand and counsel with their clients on what to choose and which direction to go.

For more information, contact Executive Press at 214-217-7000.

The Executive Pressman

Heather Hunt, Customer Service

She understands both the rhythm of the dance floor as well as the beat of the print shop. You ask and she understands and delivers.

Heather Hunt is Executive Press' Customer Service Representative (CSR) and newest employee. But new does not describe her experience. A Dallas native, she grew up in the printing industry, starting with her dad's print shop.

"I started working in the shop when I was about 12," Heather said. "From bindery on through, I've done every job in a printing company over the past 20 years."

Heather's experience is key to her day job at EP. She writes up orders and estimates jobs for clients. She fulfills orders by providing quotes and requests for the services of the company. She may be the voice you hear when you call in for an order status or as a first-time customer. Every job originates at her desk.

"This is a fun place to work," Heather said. "the hardest thing for me is to let go of a project to someone else because I want to see them all through the shop."

Having fun is something Heather knows about in her away-from-work life. As a professional belly dancer, she performs in dance concerts throughout the United States. She also performs in local restaurants, private functions and at the Scarborough Renaissance Festival every Spring.

“I started dancing a few years back at the local Renaissance festival and it grew into a passion,” Heather said."It is a great way to stay in shape and the moves require a precision that my other life experiences fit right into, she added.

Executive Press is proud of our people and the work they do for our customers and in the community. When you call in, you can be assured that Heather and the rest of our team will do their best to meet your communication needs.

The Executive Pressman