Print is Not Dead

In a conversation this morning, The Pressman was reminded of the fact that the printed word is not dead. Here in Dallas alone there are signs like:

• The Advocate Magazine is delivered door-to-door to thousands of East and Central Dallas residents.
• The New York Times, Dallas Morning News, and USA Today are sold daily at hundreds of Starbucks locations in North Texas--and being read.
• Magazine bins are a regular feature by the doors of most restaurants in the Metro area.
• "Briefing" is published and delivered to Metro area homes by the DMN four times a week.
• Direct mail postcards show up daily in our mailboxes.
• Nordstrom still relies on catalog sales from the books delivered to its card holder's mailboxes.
• The same Starbucks still uses direct mail postcards to ask its gold card holders to come in for a free drink on their birthdays.

The printed word being alive means we are still reading as a society. It means many printers, writers, designers, postal workers, delivery people, fulfillment workers and others have work because of this vibrant industry.

Take a look around and take note.

The Executive Pressman

www.executivepress.com