To Print or Not To Print...That Is The Question

OK, Shakespeare we are not, but the thought is in the right place:

Think before you print.

Before you commit resources, time and money to printing something--anything--think first.

• Will it help the reader to have this in their hands?
• Is the item more likely to be read if it is in hard copy form?
• Will it have more impact as a printed piece?
• How many people need to have it?
• What do you expect the reader to do once they've read it?

Whether you are pressing "print" on your computer or asking your printing partner to set up and print a 4-color brochure, the thought process is the same.

Some things go without saying that you need to have a printed copy. That list is pretty short these days--your business card. You still make connections and trade these things to make an impression. While business cards can be delivered electronically, more than likely they will always be printed and handed out.

So think carefully--and in a green way--before printing.

The Executive Pressman

www.executivepress.com