Why Use Direct-Mail Marketing?

Using direct-mail marketing as a part of your marketing mix still is valid.

A source no less than the US Small Business Administration's SCORE (Service Corps of Retired Executives) advocates direct-mail marketing. In a recent on-line post, SCORE reiterated why to use direct mail as a part of your marketing mix:

1. It works when you aren't working.
2. It leverages your efforts.
   
3. It targets your audience(s) with precision.
4. It gives you an immediate response.
5. It is easy to track return on investment.
6. It is relatively inexpensive.
7. It gets you one-on-one attention.
8. It is something you and touch and feel.

As the story points out, it hangs around, too. One of the biggest documented users of direct-mail marketing is Google. Why would the largest search engine in the world need to use a service and technologies that are so 20th (and maybe 19th) century? Because people still read their mail and react to it.

"Nothing replaces direct contact," Jennifer Beaty says. "Whether it is in person with a handshake or landing a piece of mail or a package on someone's desk, nothing replaces tangible contact," she continued. Jennifer is the managing partner of Executive Press, a North Texas company that specializes in direct-mail marketing.

"Our clients like the personalization of it," Jennifer said. "And being able to target very specifically and track the results quickly have made a real difference in their marketing programs."

As you formulate your marketing plans, seriously consider direct mail as a part of them. For more information visit Executive Press' website or call 214-217-7000.
The Executive Pressman

To read the whole SBA story go to www.score.com.