Quite often a story appears in the media about people who buy their groceries with coupons and little or no cash. But coupons and offers aren't just for groceries.
"We've been experimenting with text offers and Q codes," Jennifer Beaty said. "We've had a good response, too."
Jennifer is the managing partner of Executive Press. They found that using these new age "coupons" was a natural extension of their direct-mail and other marketing offerings they provide for their clients.
"We first have tried it for ourselves to see how it would work to build our business," Jennifer said. "Our first text offer came at the recent North Dallas Chamber of Commerce's Building Business Expo."
Executive Press started with a sign in their Expo booth with an offer to text to a number for either dollars off your next order or a free digital print.
"The response was more than we expected, quite frankly," Jennifer said. "It shows that people are far more digitally oriented than we imagined in a business-to-business environment," Jennifer said.
Q codes are another option. The simple barcode variation allows customers to scan them and be taken to a specific website or custom URL.
For more information about direct text marketing and Q codes, visit www.executivepress.com or call Jennifer at 214-217-7000.
The Executive Pressman
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