Direct-Mail is Not Dead

Direct-mail marketing is not passe--not even close.

The DMA (Direct Marketing Association) reports that in 2009, marketers--commercial and non-profit--spent $149 billion on direct marketing which was over 50% of all advertising expenditures for the year.

A big part of this effort was direct mail.

Direct-mail marketing is popular and results in a high return because:

• It is targeted to a specific prospect by name.
• The content is customized.
• The return and results are measurable.

For more information on how you can make direct-mail marketing work for you, please call Jennifer Beaty at 214-217-7000 or visit our website at www.executivepress.com.

The Executive Pressman