Offset printing

In this day and age of the digital press, there still is a place for offset printed products.

So, just what is offset printing?

"Offset printing is a printing process that transfers an image from a plate to a blanket to paper," Jennifer Beaty told us recently. "There are several types of offset printing, including photo offset, sheet-fed offset and web offset."

Jennifer is the managing partner of Executive Press, a full-service printing and mailing company based in Richardson, Texas. Offset printing is a big part of what they offer their clients.

"Understanding the offset printing process is critical to understanding printing in general," Jennifer said. "The creative input stays about the same, but the mechanical differences between offset and digital are vast."

For larger jobs, offset is the better choice. Catalogs, magazines and multi-page products with special bindings are better matched to offset, Jennifer told us.

"We are very fortunate to have some of the best pressmen in North Texas on our staff," Jennifer said. "Between them, Luke Stacy and Todd Johnson have almost 60 years of printing experience."

"When you add in Jay Norwood, our bindery manager, we have three great craftsmen working for our clients," She said.

To reach Jennifer, Luke, Todd, Jay or any of the Executive Press team, call 214-217-7000 or visit their website. They know offset.

The Executive Pressman