Providing PDFs to Your Print House

Providing a PDF file to your printed didn't used to be an option. Now, with improvements to files, software and output devices, this file type is now useful and available to printing companies for use in the production of finished, high-quality printed products.

The Adobe product is now become the standard file for file exchange and output in the design and printing community. Since the PDF format is compact and platform independent, it is versatile and fairly easy and accurate to use.

By following the simple guidelines in the step-by-step tutorials offered on the Adobe website for your platform (PC or Mac), you will be able to repetitively create usable PDF files for production of your printed materials. The advantages are:

• Speeds the creation and approval of the final product.
• Generates a virtually error-free PostScript file.
• Shows exactly on screen how fonts, graphics and layout will print.
• Speeds the whole process, thereby saving time, money and relationships.

Consider this useful tool for your next design project. For more information, contact Executive Press for step-by-step help.

The Executive

Design Basics

In preparing that new brochure or other printed item for your marketing efforts, consider the following simple points:

• Does it appeal to the emotions of your audience?
• Is it professional?
• Does it speak personally to the audience?
• Is it readable?
• Does it speak in the language of the target audience? That is, do you sound like you know the industry?
• Does it focus on benefits rather than features?
• Does it make it's point quickly and is there only one point?
• Is there a call to action?

Simple points, yes, but clear and very doable.

The Executive