Design Basics

In preparing that new brochure or other printed item for your marketing efforts, consider the following simple points:

• Does it appeal to the emotions of your audience?
• Is it professional?
• Does it speak personally to the audience?
• Is it readable?
• Does it speak in the language of the target audience? That is, do you sound like you know the industry?
• Does it focus on benefits rather than features?
• Does it make it's point quickly and is there only one point?
• Is there a call to action?

Simple points, yes, but clear and very doable.

The Executive