Now that you have decided to use direct mail as a marketing tool, how can you ensure the campaign's success?
Here's a list of a few things to consider:
- Provide a coupon or some other incentive and give it a time limit. For example, so many cents off until the end of the month.
- Participate in a co-op mailing. Is there a valued partner you can team with to make sure teh mail gets attention?
- Test the program. Try sending the initial mailer and offer to a smaller sample than you plan just to see the response.
- Use the mailer to drive traffic to your website. There they will find teh rich content they are looking for to make a buying decision.
- Use a catchy headline. Underlined copy or colored blocks also help draw attention to what needs to be read.
The Executive Pressman
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