Thinking Ahead to the New Year

What plans do you have for the new year? How do you plan to promote your business?

Now is the time to look ahead for those days and times in the upcoming year when you will be promoting certain aspects of your business. A little planning will go along way to saving you money, time and lower your stress level.

Here are some things to think about as you plan your printing needs for the new year:

• What promotions will you be sending out direct mail for and how often?
• How many customers or prospects are you reaching out to?
• Will you have any new employees who will need business cards?
• Are your letterhead and other stationery up to date?
• If you publish a catalog, do you have any specific deadlines for its release?

You can add to this list--it's just a starter kit. The point is to think ahead so that you can plan your spending and time.

The Executive