What Makes a Good Logo?

What makes a good logo? If you are working on your company's brand and are developing a logo as a part of that process, several things come into play:

• What your company does?
• Who is your primary audience?
• What does your company stand for?

With these (and other criteria) in mind, a designer will consider the following "memorable" list:

• Describable (simple)
  
• Memorable (timeless)
  
• Effective without color
• Scalable (versatile)
  
• Relevant (appropriate)
  

A good logo represents you and your company. This list of attributes is a best case. If you arm a designer with the background information (the first list is a start) they will create something that holds the brand up and together. Don't just give them your desires for color and shape, let them know more about you and your company so the personality of the company shows up in the design.

The Executive

Thanks to Lee Newham, David Airey and Jacob Gass.