In preparing that new brochure or other printed item for your marketing efforts, consider the following simple points:- Does it appeal to the emotions of your audience?
- Is it professional?
- Does it speak personally to the audience?
- Is it readable?
- Does it speak in the language of the target audience? That is, do you sound like you know the industry?
- Does it focus on benefits rather than features?
- Does it make it's point quickly and is there only one point?
- Is there a call to action?
The Executive
