Friday, April 23, 2010

What is Bindery?

“It binds us and the whole universe together,” Obi-Wan Kenobi said about the force. Well, published things need to be bound together as well. But it usually involves a different kind of “force”.

In the trade, we call it bindery.

Bindery or binding is the fastening together of pages or printed pieces into a whole product such as a book or presentation or pages in a binder.

There are a number of types of bindery. Modern commercial print suppliers use techniques such as:

  • Coil binding
  • Comb binding
  • Velo binding
  • Perfect binding

The term, bindery, especially in copy and print shops, has expanded to include other forms of paper finishing, such:
  • Paper drilling
  • Lamination
  • Foam-core mounting
it will be used
Whatever the situation, bindery should be chosen based upon the use of the finished product and by whom. Other factors such as cost, subject matter and expected lifespan should also be considered.

The Executive

Saturday, April 17, 2010

Digital Printing Made Understandable

Digital printing is printing using techniques developed for computer printers such as inkjet or laser printers.

Many graphic projects begin with analog sources such as 35mm slides, transparencies or reflective art (photographs, original artwork). To produce a digital image, these elements are converted to digital files that can be manipulated on a computer system.

Digital printing differs from other types of printing (lithography, flexography, gravure, and letterpress) in these ways:

  • Every print can be different, because printing plates are not required.
  • There is less waste of chemicals and paper,because there is no need to check for registration and position during the actual printing.
  • The ink or toner does not permeate the surface it is being printed on, as do conventional inks.

Because there is less initial setup, digital is useful for rapid prototyping, and cost effective for small print runs.

Digital printing is used for personalized printing and print-on-demand (POD) systems. This is ideal for short run books of varying page quantities and binding.

The Executive

Thanks to Wikipedia for some background information used here

Tuesday, April 13, 2010

Brand consistency

Your brand is more than a logo. However, being consistent within your image and brand does extend to your logo and daily image creating items. This list includes:

  1. Business cards
  2. Letterhead
  3. Collateral or website

Anything that you put out these items should project who you are from one platform or medium to the next. When devising or ordering each of the above items consider:

  • Typeface
  • Color of ink
  • Type of paper stock
  • Position of elements on the page or card
  • Spelling and use of catch phrases
Use a designer if you can. A good printer or freelance designer in your area can help with the layout and production of these importnat tools.

The Executive

Friday, April 9, 2010

FSC Certification

The Forest Stewardship Council (FSC) is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests. Their website is www.fsc.org.

Many companies working in an industry dealing with wood products or paper and paper goods seek to be identified with the FSC to show their awareness and commitment to responsible forest management worldwide.

Executive Press is FSC-certified. FSC’s certification system provides internationally recognized standard-setting, trademark assurance and accreditation services to companies, organizations, and communities interested in responsible forestry.

By having the FSC label the public and consumers recognize our responsible practices. There is a level credibility with customers and business partners as well as financial institutions and watchdog organizations.

For more information and real examples of our commitment to this certification, please get in touch with us.

The Executive

Friday, April 2, 2010

Green Initiative

Being green is all the rage today.

To people in the printing and communications industry it means acting responsible in the use of processes and materials in the products and services we provide to our clients.


When a company makes the commitment to become a green printing company it mans they are more sensitive to the environment. To meet this goal, many suppliers have converted to soy-based inks and print on post-consumer, waste-recycled or FSC-certified papers. Also, by implementing proven systems in production areas that reduce energy usage and recycling all paper and aluminum plates used in the printing process, printers have become more “green”.


End users need to consider that these initiatives just might make a big difference to their customers. Many place a small footnote onto their printed materials that read "Printed with soy-based inks on FSC-certified paper" or "Printed with soy-based inks on recycled paper" (whichever is applicable) to indicate their environmental awareness to their customers.

Being green is both a conscientious thing to do as well as financially responsible.

The Executive