On-line Ordering

Does your print and mail house offer on-line ordering? If not, here are some things to consider that make this service offering invaluable:

• The convenience of delivering to-be-printed files electronically.
• Reviews and proofs can be accomplished remotely and electronically.
• Orders can be reviewed and placed online.

By placing, processing and managing orders on line, you do the following:

• Save gas
• Save travel time
• Speed the process--no time lag
• Increase productivity
• Increase quality--more attention to detail and fewer revisions.

For more information on how an on-line ordering system works, contact us at www.executivepress.com.

The Executive Pressman

Positive First Impressions: Building Your Brand

A first impression is always the best impression--or at least a lasting one. Some things to consider as you build your business and along with it your brand:

• Does everybody in your company have the same design and style of business card?
• Do you all know the key messages you are expected to deliver when talking about the company?
• Does everybody have or know an "elevator speech"?
• Does the receptionist (the "director of first impressions") answer the phone in a consistent fashion?
• When your prospects or clients come to your website to they see the same image or have the same impression as when they come to your office or meet your representatives?
• Do all your media (web page, brochures, offices, trade show booths, ads) have the same branding (logos, colors, messages)?

Thinking and inventorying these items will go a long way toward to building your brand in a positive way from the first impression. And don't forget to act on that list!

The Executive Pressman

www.executivepress.com

Brand Brand Brand!

We hear the word all the time: Brand.

What exactly is it?

1. A logo?
2. A typeface?
3. Actions and words?
4. All of the above?
5. None of the above?

Well, it is parts of 4 and 5. Really. There are the elements of brand and then there is the image of brand. There is also the brand promise.

Wikipedia defines brand as a "the identity of a specific product, service or business."
Do you know your brand or brand identity? Are you:

• Consistent in its use?
• Clear in its appearance and identity?
• Able to articulate the promise of your brand?

Look at how others define and use their brands. Talk with marketing professionals and other known experts if you aren't clear. Reach out to your network to get the best ideas and then apply them to your business plans and objectives.

Consult with us at Executive Press. We can help you define and implement your brand.

The Executive Pressman

The Value of of a Good First Impression

You’ve heard it before. You never have a second chance to make a first impression.

Think about the first time you did business with a company. If you had a bad experience, you may not give them another chance. What impression does your business give? Here are some tips to leave the right first impression with your customers.

• Consistency. Whether it is with your marketing materials, your physical location or your employees’ appearance and service, you need to send a consistent message.
• Employees. You aren’t the only one that works with your customers. So it’s important to train your employees to give the same level of service you would give.
  
• Get feedback. Want to truly know if you are making a good first impression? Then ask your customers for their opinion.
  

If you want to portray a professional image you need to look at these important details and approaches. For more information and for help in making a good first impression, please visit www.executivepress.com.
The Executive Pressman